To explain the story of a pair of sneakers designed practically by Quino himself, the creator of Mafalda, we have to explain why Mafalda and Mumka have teamed up.
Mafalda in your sneakers
Mafalda radiates a dreamy and assertive personality. Her cartoons explore the fundamental pillars of life, from peace to justice, challenging the status quo with clear ideas and a deep sense of empathy. Without tolerating violence or injustice, Mafalda advocates dialogue and conflict resolution in search of a world where everyone finds their place.
Through her eyes, we observe themes ranging from love to old age, from family to school, from friends to the future. Mafalda becomes our guide, inviting us to reflect on our reality. Mafalda embodies the spirit of the indignant little girl who challenges life's transcendental issues.
Now let's imagine Mumka as a woman. Her personality would be intertwined with Mafalda's very essence: dreamy, expressive, a fighter, and empathetic. Like Mafalda, Mumka would feel a deep connection with the world around her and would care about the well-being of those who share her path.
This fusion of personalities has inspired us to create something unique: a line of clothing and accessories that carry the energy of Mafalda and Mumka . From handbags to boots, sneakers, and more, each piece becomes a manifestation of shared dreams, intrinsic goodness, and a shared struggle for a more just and free world.
With every step we take in these shoes, we carry the essence of Mafalda and Mumka with us, a silent but powerful statement. After all, every step counts. Imagine a world where Mafalda's spirit flourishes on every corner, in every act of compassion, and in every attempt to make a difference. While we can't transform the world overnight, our initial steps remind us that every small action matters.
So let's walk together in Mafalda and Mumka's sneakers . As we navigate through life, let's honor their shared philosophy: the idea that the world can change, that kindness can prevail, and that, even in fashion, we can begin to weave the web of a brighter future. We also feature Mafalda platform sneakers .
The story behind our Mafalda sneakers
As any Mafalda fan knows, all of this character's cartoons and drawings are vindictive, critical, and full of meaning. We didn't want to be any different. That's why we created a collection of sneakers featuring Mafalda quotes, small excerpts from her transgressive cartoons, and drawings full of criticism and humor.
I want to live without realizing it
With this phrase, Quino addresses from an ironic point of view one of the greatest social ills that there was and still is: Not realizing what is happening around you or the people around us, the selfishness and autopilot with which we all sometimes live.
Thinking this way is empowering, and realizing this fact is quite a feat, as it makes you begin to rethink life from a different perspective. A more empathetic perspective toward others helps you make the most of everyday life and live more in the moment.
That's why, within the Mafalda collection , we've created a pair of shoes and a bag with this phrase and the concept of Mafalda. Every time you wear these accessories, you'll think of this philosophy that will change your view of how you live, and you'll go through the world changing and contributing something positive to the worldview of others. You'll also honor Quino and his great creation, as well as his critical ideas about the world around us and how we can improve it; you'll be doing your part.
Friendship
Friendship is one of the themes that Mafalda addresses in her cartoons .
Some of the most notable phrases from the famous protagonist are:
" There is an infallible theory about friendship: you should always know what you can expect from each friend.
"Friendship doubles joys and divides sorrows in half."
"Friendship can turn into love. Love into friendship... never."
"I like people who say what they think. But above all, I like people who do what they say."
Quino addresses the topic of friendship, highlighting the importance of good friendships in our lives and the need to find real friends, with a humorous tone and philosophizing about the word friendship and what it means.
There are secondary characters in Mafalda's cartoons, her friends.
At Mumka , we didn't want to forget about Mafalda's friends in the collection we created with the official license . For us, just like for Mafalda, friendship is essential to living a full and complete life. That's why we want you to take every step you take with your Mafalda shoes and know that you're not alone, that all your friends are with you in your daily life.
The world
Mafalda, The 6-year-old rebel, social activist, lover of the Beatles, democracy, children's rights and peace, and opponent of soup, weapons, war... is known for a very mythical phrase: "Stop the world, I want to get off!", although the author himself later stated that this phrase was attributed to Mafalda by mistake, since our protagonist would never say that.
The theme Mafalda addresses in this cartoon is the disaster of the world we live in. The model of the globe is much better than the real thing. This statement is both vindictive and real, and that's what we want you to express with every step you take.
We've created a pair of sneakers and a bag with this concept, so that when you walk down the street you can express your dissatisfaction with the world around us, because you know that together, we can make the world a better place.
